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Public Affairs Achievement Award 

Award Cat: NCO - Wing
Winner: MAJCOM

AFI 35-101, Chapter 13









Key Points to Writing
  • WRITE!!! The more you do it, the better you get.
  • Ask for HELP, the only person looking out for #1 is you.
  • The only person looking out for your Airman is YOU!
  • Use a spell checker.  F7 works well in MS Word.
  • Use various writing resources like Merriam-Webster Online.

The following example has been taken out of Adobe Acrobat so the formatting might be off.  I did not changed mission information, only names to protect myself and the people I have received the information from.

I will attempt to give a little insight to the entire process if I know it.

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OVERALL EFFECTIVENESS AND JOB ACCOMPLISHMENT: 
- Hardworking, highly-motivated team player willing to perform any task, large or small, necessary to
  achieve or enhance AFFTC Public Affairs mission of providing proactive guidance and support to
  AFFTC commander, two wing commanders and various associate units--tireless efforts critical to
  maintaining PA's high credibility and regularly earning praise from AFFTC commander as "best
  public affairs office in the Air Force" during base-wide commander's calls and weekly staff meetings
- Researched, conducted in-depth interviews and wrote 29 news and feature stories, and took more than
  30 photographs for the base newspaper--the majority while working in the media division; many
  articles picked up by local newspapers, Air Force Times, and AFMC and Air Force News services
- Created and executed Edwards' first multi-media training program--combined classroom presentation
  with hands-on exposure to various video interview scenarios; ensured base leaders, test program
  officials & others who may encounter media both on and off base were prepared to 'meet the press'
- Skillfully executed nine special public affairs training programs tailored to the needs of security forces
  personnel--thoroughness and professionalism praised by SF commander as valuable training asset
- Expertly led production efforts for three major documentaries on the F/A-22 program that led to
  national and international coverage--highlighted importance of F/A-22 to the global community
- Coodinated internal and external media coverage of 2002 Edwards' Open House and Airshow,
  including Chuck Yeager's last military flight, covered 35 local, national and internal media outlets

LEADERSHIP/ORGANIZATIONAL AND PLANNING SKILLS:
- Volunteered to fill chief of internal vacancy when chief deployed for three months; provided solid,
  steady leadership to inexperienced newspaper staff--served as positive role model and mentor for two
  newly-assigned airmen & one activated Reservist who were all in 5-level upgrade training; provided
  training to incoming lieutenant recently graduated from DINFOS and assigned chief of internal duties
- Planned, coordinated and executed comprehensive aerial photography mission to capture still and
  video images covering operational areas, housing, support facilities, lakebed, airfield and Piute Pond
  -- Efforts made possible much-needed update to Edwards' still image and video library; new images
      helped resolve several standing issues--still photos used to immediately solve Piute Pond excess
      effluent drainage issue onto Rosamond Dry Lake, enabled base fire department to resolve aerial
      mapping problem, and provided broad, cohesive library morgue used for internal products, such as
      the base guide and newcomers' videos, as well as meeting needs of film & documentary companies
- Painstakingly groomed new airman as next newspaper editor--resulted in a highly-motivated,
  conscientious editor ready and eager to assume editorial responsibilities after only a two months

JUDGEMENT AND DECISIONS:
- Established weekly face-to-face newspaper planning meetings to include stringers, photographers and
  base newspaper staff--ensured all efforts fully coordinated and encouraged teamwork and cooperation
- Institute daily 5-minute updates to enable newspaper staff to discuss problems or issues relating to
  their current tasks--kept newspaper process on track, enabled staff to resolve potential problems before
  they could impact work & created a team-friendly environment credited with improving morale

COMMUNICATION SKILLS:
- Global salesman for AF story--handled 16 local, national and international media queries weekly
- Successfully coordinated unprecedented coverage of F/A-22 AMRAAM launch to include Aviation
  Week and Space Technology reporter's flight in chase F-16, one of only a few approved general
  media flights in high-performance aircraft--result: highly favorable coverage of F/A-22 program
- Harnessed talents of base videographers to use organic video assets to film portions of documentaries
  about Edwards test programs where civilian crews, largely because of their foreign-national status,
  could not gain access to needed program--result: high-quality products that preserved security,
  exceeded customer expectations and ensured Edwards' flight test story received worldwide exposure

General Notes:

Good package.  A couple of spelling and numbering mistakes (don't spell out numbers dealing with time)


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Page Added on:  09 April 2005